Widgets as Marketing Tools

Some people just can't leave them alone - widgets that is. I bet they are the kind of people who have heaps of appliances at home - even ones still in their boxes, stacked up on the kitchen cupboards, like bread makers and juicers, and milkshake machines.

But this is The Year of the Widget - just over half way through and by all accounts there are 230 million people who use widgets every day - so so wonder marketers want to get in on the action. But just how effective are widgets as marketing tools?

Kate Donaho from iMedia Connection wrote this article on The Widget: a small tool with a big future where she poses three questions for marketers proposing to use widgets.

• Message: What and how?
• Customer: who?
• Context: where?

Enjoy the article, I did. I still can't resist widgets.