Use More BDA's

Branded Desktop Applications (BDA's) are great for airlines and the hospitality industry. This guy, Michael Leiss, even believes that there are some brand that will do better with BDA's than with websites.

He says that they are perfectly suited for the Boomers - like their machines to proceed from Step one to step 2 to step3 to s specific outcome.

"Today, to many boomers, as much as web convention helps to standardize interfaces, each website can feel like looking at a brand new car or dishwasher. Where are the controls? What do I do next?

Ask these people about their computer usage, and they’ll reply with, “I do my email, write a letter, go to the internet if I have to, and that’s it,” as if the computer will wear down if they use it for too many tasks (which, courtesy of Windows Operating Systems, has reinforced this idea)."

Read: Give Boomers What They Want

also read: What happens in Vegas Stays in Vegas