Sender Lines - the do's and don'ts

Sender Lines are really important. Most important is that you accurately identify the sender. The goal of a sender line is recognition; you want the recipient to look at the sender line and know the e-mail is from you.

Some key points are:

• Don't make recipients guess your identity.
• Use your most recognizable brand or product name in your subject line.
• Don't rely on a person's name as a sender line, unless the person is:
• 100 percent integrated, for the long term, with your product and your organization
• Easily recognized by your target audience

But why not read Jeanne Jennings' article, E-Mail Sender Lines: Do's and Don'ts?

Some of it is not really relevant to South Africa, but you'll get the drift.