August 29, 2007

TrekStor Beats Blacks...Then Changes Product Name

Adrants is one of my favourite newsletters. I had to smile when I saw this post about a really badly named German product - or maybe the rumours of the rise of Neo-Nazi's is not that exaggerated after all?

In an unfortunate and amusing product naming mishap, German company TrekStor had named one of its MP3 players i.beat blaxx. upon realizing the not so nice meaning of that product name, the company has since switched the name to a less culturally agitating and more simple blaxx. One wonders who looks at this stuff before it goes out?

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