How can I make my web -experience more pleasurable for ME?
Well you've got niches and personalization. Reena Jadhav of iMedia Connection has written a very interesting story about this topic called "Widgets and Toolbars: Personalize or Die".
She says the three Ps of the new age interactive marketing are:
Personalized: Imagine each visitor having a uniquely personal experience with your service and website. It drives loyalty and interaction because it's "mine." Make it a priority to allow personalized access to your site.
Pint-sized: Think capsules, small but potent; the hottest parts of your site and service in a bite-sized format so users can custom aggregate from you and other favorite publishers. Remember, with all the user ADHD (Attention-Deficit/Hyperactivity Disorder) out there, less is more. So what are the top three things your visitors want to stay connected with constantly? Answer that and well, that's your pint.
Portable: Your users want to connect with you beyond the boundaries of your website. Think browser, desktop, mobile device and any other "my" application such as MySpace or Facebook. Users don't want to constantly come to your website; they want your website (content and services) to come to them. Being compatible, portable and accessible is the key to being top-of-mind for your customer.
Read the whole story and find our what a community toolbar delivers.
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