Google Analytics - Making it Work for your Website

Keeping track of your traffic isn't hard to do, there are many programmes around that will tell you who is visiting your site and when. What you have to do to manage your website effectively, is analyse the information so that you can give the readers more of what they want and increase and control traffic flow to your site.

But these Analytics programmes are sometimes quite daunting. So, I was pretty relieved when I stumbled on the following article because it is reallyuser friendly.

The Entrepreneurial Blog of Matt Huggins features a great article titled: Beginners guide to interpreting website traffic metrics with Google Analytics

Understanding your visitors is vital in running a successful website. Knowing where your visitors came from, what they are looking for, and how easy or difficult it was for them to find what they were looking for is very important in maximizing your website’s potential. This key information can allow you to guide visitors to products they might not have otherwise found, understand shopping cart abandonment rate and causes, and focus your SEO based upon keywords being used to reach your site.

What is Google Analytics?

Google Analytics is a free website metrics reporting tool that captures visitor data and displays it to you in a complex, but more comprehensible format utilizing tables, charts, and graphs.

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