July 28, 2007

Adopt the Sky

A while a go one could Name a Star and give it as a gift to a friend of loved one, but now US environmentalists have come up with a great idea to promote clean air - Adopt the sky.

You can see a map of the states and statistics of square miles adopted so far, you can also "float" though the clouds an experience each person's own little patch of adopted sky, with a personal message. Hey, as they say, you can find friends, on your journey to adopt the sky.

Adopt the Sky was the idea of Human Ideas/Space150, Minneapolis for client Earthjustice. By by adopting part of the sky you sign a petition for better air quality regulation.

Good idea, isn't it?

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