In print layout there are unwritten rules about how and where advertising is placed on a page - from the bottom outside corners up and inward. But what about web pages? Doe it really matter where you place your advertising?
Oh yes, it does, says Joseph Carrabis. There are many factors to consider. The "voice of authority" in Western culture is located in the upper left. If you want to touch people's hearts, place the ad or video in the middle of the screen.
Read more about Branding and online Ad placement on iMedia Connection.
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