SA Internet is growing - 120% over the past two years

The number of South African unique browsers is up 120% over last two years and page impressions are up 129%. This is according to recent research by Nielsen//NetRatings, a global leader in Internet media and market research, which looks at the growing South African Internet and how the online audience is composed today.

The Internet population is split 54% male (2.15 million people), 45% female (1.79 million people).

At 1.42 million people, 25 – 34 year olds are the most dominant age group – accounting for 36% of the online population – closely followed by 35 – 49 year olds (1.37 million: 35%).

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