We've got so used to e-mail as a form of communication that we often forget what power they it can have -both negative and positive - a a communications medium. I'm always looking for good articles about e-mails, and really enjoyed this one.
Dissecting 3 Kick-Ass Emails
by Nick Usborn
Many companies flood you with communications as soon as you give them your email address, but that new relationship is easy to damage.
In this article:Award-winning emails
A fundraising email from WBFO
Occasional emails from Innocentdrinks.co.uk
A follow-up email from Rentalo.com
Read the article.
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