Promote your brand on Facebook

Well I really like Facebook. I enjoy the mixture of business and pleasure and the way Facebook has brought old friends back into my life.

I also like the almost playful way one is able to network and get to know business associates and exchange thoughts and ideas.

When I saw this blogpost: Promote your Brand on Facebook, a Step by Step guide, I knew it was a good one. It's all about friends and fans - so give it a go.

Andrew Smith of Ideate explains:

Step 1 - "Brands are friends"

Until now, companies were not allowed to create Facebook profiles and try and pass them as real people. Many tried, but the profiles were removed by moderators. It was possible to create a Group that centered around a brand, but this was a rather limited approach. We created a group for Yuppiechef, but we couldn’t really give a reason for anyone to join it (although strangely enough, about 30 people did!).

This week Facebook launched "Pages". These are essentially like user Profiles, but for brands. Instead of a joining the Yuppiechef group, you now add Yuppiechef as a friend. Well, almost - the correct language is "become a fan of Yuppiechef".

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