Official 2010 Slogan Revealed

Robert Marawa and Jerome Valcke participate in the Asian Draw with Kaizer Motaung at the Preliminary Draw show.

The 2010 Preliminary Launch yesterday was great. Once again I was so proud to be a South African. Durban looked desirable as a holiday destination. The set and the ceremony was faultless for me and I like the new slogan - “Ke Nako. Celebrate Africa's Humanity”.

Ke Nako” means simply "it's time". And, indeed, Africa's time has come to use the 2010 FIFA World Cup to change perceptions of Africa and reposition the continent in a positive light with South Africa as the theatre and Africa the stage.

Said Khoza, “Given that we have been granted this huge opportunity to stage the FIFA World Cup in 2010 by you our friends, many of whom are here today, we felt it appropriate that we develop a message, a theme that would resonate with the objectives of the global football family as well as the intentions and ambitions of the African diaspora.

“In the development of this slogan – our 2010 message – we were also inspired by the outpouring of excitement and joy that we witnessed from villages and cities across the continent when president Blatter announced the name ‘South Africa' on 15 May 2004. To best capture these sentiments we as the 2010 FIFA World Cup Organising Committee South Africa have decided that the slogan of the first FIFA World Cup on the African continent should be ‘Ke Nako. Celebrate Africa's Humanity'.”
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