May 10, 2007

Tourism Indaba to highlight e-Tourism

If it is May, it is Tourism Indaba time again. For the 17 th year running Durban is the welcoming host of Indaba 2007, a Travel Trade-fest which will run from 12 - 15 May 2007 at the Durban International Convention Centre and the newly completed Arena.

But this time there is a new element - the South African Tourism Online Marketing Educational Seminar that will take place on 14 May. Unfortunately it is already sold out.

Local speakers will include: Diane Charton, General Manager of Acceleration Media, Luisa Mazinta, CEO of TheMarketingSite.com and Rob Stokes, CEO of Quirk eMarketing. Several international speakers have been invited to take part and Erica Eyring, Senior Manager of Expedia.com - the world’s leading online travel website.

Indaba is the third biggest trade and tourism show in the world and attracts thousands of international delegates every year.

Moeketsi Mosola, CEO of South African Tourism explains: “This is the continent’s most prestigious travel trade show. It is the one place and time on the annual tourism calendar when the entire South African tourism industry is united in the pursuit of a common objective – to sell our destination effectively in order to grow the industry and the economy. This makes Indaba a truly ‘golden’ opportunity.”

A report on the Online state of the SA Tourism Industry is available on the e-marketingblog

1 comment:

Anonymous said...

E-Tourism?
In the Western Cape, and most possible all over RSA, people are talking about it, promoting it but still it does nog work in the way it should; partly because of software-omissions and partly because users (both 'sellers' and their 'clients') have to get used to it. Common practice nowadays is that somebody makes a booking and uses his banking software to transfer a deposit (or full some) or, in at the most 20%, use credit card data.
This, on its own, is an improvement with some years ago but let the 'gurus' who are going to preach again about e-tourism first talk about good software-infrastructure and the upscaling of broadbandservers (ADSL) by Telkom. Especially in more remote areas like the Breede River winelands there is still a lot to improve (you pay for ADSL but you get the slow line ....)