In an effort to address and help rectify the current status of the marketing industry and turn it on its head, the Journal of Marketing (the official title of the new Marketing Association) has taken the proverbial bull by the horns and, in association with Absa, is publishing the Marketers Red Book – allegedly the country’s first ever comprehensive directory of senior marketing executives.
This A5-size publication, which is intended to become an annual, will be a reference book for the business community and it is believed that its introduction will go a long way to elevating the discipline and changing perceptions of the industry.
The Marketers Red Book, which launches this month, has been edited by Jeremy Maggs and published by Future Publishing. It includes over 70 pages of individual marketer’s resumes, a brief synopsis of their marketing and brand philosophy, as well as details on the company’s team and products. Part of the book covers key strategic insights from leading marketers, as well as easy to read advertising and marketing statistics.
Distribution will be to a list of 5000 of the country’s leading marketers who currently receive the Journal of Marketing. Additional mailing lists being targeted include: advertising agencies, research Houses, GCIS, and ACA.
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