Social Networking Not just for Kids

Who says social media is just for kids? OK sometimes I think I'm one of the older people on Facebook, but maybe that's just a South African thing - my generation's men, had secretaries who did their typing and the women- well most of my friends went to university, got a degree, got married and are probably now baking cakes for the Woman's Institute and looking after their grandchildren.

However my contemporaries in the USA and Canada are often doing the same thing - cakes and grandkids, but they have PC's and Internet at home and not only are they social networking experts, they can code and build websites as well.

But back to the Social Networking story. I read this really cool article in iMedia Connection:
Social Media: Not just for Kids, by John Gray.

One of the main points that he makes is that sties that deliver on the need for adult interaction also deliver advertising results.

"A few months ago, Facebook founder Mark Zuckerberg surprised online marketers by revealing that since opening registration of his site to the public in late 2006, 50 percent of its user base now falls into the non-student category. It was just the wake-up call advertisers needed to realize that social networking is no longer just for kids.

In fact, while sites like Facebook and MySpace still dominate the social networking space and much of their audience continues to skew young, social networking is being embraced by Internet users of all ages"
Read more

He discusses leading sites like: Eons.com, BOOMj, LavalifePRIME, SisterWoman.com, CafeMom, and MothersClick.