Women more often seen and not heard in adverts, study finds

Sanchia Temkin

Professional Services Editor

Business Day

A GROUND-breaking study on gender and advertising in Southern Africa by lobby group Gender Links has found that while women are more likely to feature in advertising than in news content they are more likely to be seen than heard.

The report on the study released yesterday said women predominated in billboards and still images but hardly featured in voice-overs. In stills, blatant stereotypes were at their worst.

Covering 1650 radio, television, print and billboard advertisements in SA, Mauritius, Zambia and Zimbabwe, the study aimed to establish how women and men are represented and portrayed in advertising.

Monitoring took place over two weeks in December followed by male and female focus group discussions on selected case studies that were used in the report to amplify the quantitative findings.

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International Women's Day - lighting the candles

International Women's Day

International Women's Day was celebrated in Durban by Amnesty International South Africa Durban Group and the Futura High School Group. The theme was Championing the rights of Women and Girls.

Why most women are liars

by

Malebo Lesejane

It’s known and accepted by all that men are liars by nature – they lie about the car they drive, what they had for lunch, and where they were last night. But according to Chris Rock: yes, men might tell the most lies, but women tell the biggest lies.Scenario: It’s Friday night, you’re ready to sweat, pick up your boys and hit the party scene (okay, okay, not very original – these are lyrics from an Aaliyah song).

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The woman in the picture is Meda, a well known model in India especially in Chenai and the photographer is Srini.