New Marketing Directory

In an effort to address and help rectify the current status of the marketing industry and turn it on its head, the Journal of Marketing (the official title of the new Marketing Association) has taken the proverbial bull by the horns and, in association with Absa, is publishing the Marketers Red Book – allegedly the country’s first ever comprehensive directory of senior marketing executives.
This A5-size publication, which is intended to become an annual, will be a reference book for the business community and it is believed that its introduction will go a long way to elevating the discipline and changing perceptions of the industry.

The Marketers Red Book, which launches this month, has been edited by Jeremy Maggs and published by Future Publishing. It includes over 70 pages of individual marketer’s resumes, a brief synopsis of their marketing and brand philosophy, as well as details on the company’s team and products. Part of the book covers key strategic insights from leading marketers, as well as easy to read advertising and marketing statistics.

Distribution will be to a list of 5000 of the country’s leading marketers who currently receive the Journal of Marketing. Additional mailing lists being targeted include: advertising agencies, research Houses, GCIS, and ACA.

Bizcommunity.com launches into Africa

After leading the South African business-to-business and online media in publishing daily news to the media, marketing and advertising community in South Africa, Bizcommunity.com is launching into Africa to provide our readers on the continent and advertisers with comprehensive and durable content country by country – adding to the 800 000 newsletters it already distributes monthly with SA-specific content in this industry.

Launching into the English-speaking territories on the continent to start with, Bizcommunity.com will on Thursday, 15 March 2007, go live with www.africa.bizcommunity.com in a total of 15 countries (including adjacent islands) that are deemed to be the prime movers in Africa north of South Africa. These are: Algeria, Cote d’Ivoire, Egypt, Ghana, Kenya, Mauritius, Morocco, Mozambique, Namibia, Nigeria, Seychelles, Tanzania, Uganda, Zambia and Zimbabwe. All of these countries have well developed communications and their advertising, marketing and media industries are robust and pro-active.

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Why most women are liars

by

Malebo Lesejane

It’s known and accepted by all that men are liars by nature – they lie about the car they drive, what they had for lunch, and where they were last night. But according to Chris Rock: yes, men might tell the most lies, but women tell the biggest lies.Scenario: It’s Friday night, you’re ready to sweat, pick up your boys and hit the party scene (okay, okay, not very original – these are lyrics from an Aaliyah song).

Read more... Marketingweb

The woman in the picture is Meda, a well known model in India especially in Chenai and the photographer is Srini.