Great promotional idea

On March 17 in Antwerp, 2,000 golf ball shaped helium balloons attached to Puma golf items were sent aloft to float down Meir, a busy shopping street as well as near taxi stands, train and bus stations. People were free to take the items. Labels were attached to the balloons that described the collection and directed people who grabbed them to the Puma website. The effort aimed to convey the "packable, portable and playable" qualities of the line.

Flipping great idea

Remember those little books you made where you flipped the pages to show your picture move - like in the movies? Sometimes you even got hold of REAL flip books from America or tiny ones in Christmas crackers.

I guess I'm showing my age. We used to draw pictures near the edge of the pages of books (usually school books) and then flip them to make the figures move - our own version of animation.

Well Flippies has decided to re-engineer the concept as an amazing marketing tool, proving that something really simple and straightforward is often the best way to go. Their blurb says:

"Use Flippies for your creative premiums, event handouts, sports promotions and tradeshow giveaways. They're also great for movie tie-ins and entertainment marketing premiums and creative promotion ideas. Flip books are perfect for turning your marketing ideas into creative pharmaceutical promotion materials, retro marketing items, kids promo items and other promotional products."