How to Implement a Social Search Strategy

We know that organic search and paid search are two very different practices, now there is a third one, that is just as important to master - social search.

According to the article Social Search: Capitalize on Brand Buzz, Ron Belanger, Vice President of Agency Development for Yahoo! Search Marketing, explains that social search is the community of web users who are the authors of such answers. For example, Yahoo! Answers, just one of the social search engines out there, boasts 90 million users and 250 million answers worldwide.

He explains how to execute a social search strategy and suggests that one begins by using tools like Yahoo Buzz and Google Trends to measure the signal-to-noise ratio of a brand's relative "hotness".

I guess you'd better read the Social Search Strategy article yourself.

Google Trends - Useful Tool or Waste of Time

It takes me a while to find these things, mainly because there just seem to be so many, and every time I blink another Google-something appears. But from the review, negative one in the Guardian, it seems like Google Trends has been around for a long time. This was in May 2006, when The Guardian called Google Trends "A Great Time-Waster"

What does Google say about Google Trends - " With Google Trends, you can compare the world's interest in your favorite topics. Enter up to five topics and see how often they've been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most."

So what are today's top ten hot Trends in the USA?

Today's Hot Trends (USA)

1. meteor shower 2. iowa straw poll results 3. perseid meteor shower 2007 4. tim calhoun 5. bionic dolphin

6. doris day 7. knoxville nationals 8. perseus constellation 9. tea for two 10. stir of echoes

Doris Day?