Smart Marketing in a Downturn

Right, so our government here in South Africa says we're not in a recession, but we all know that things are much tighter all around and the squeeze is on - there is most certainly a downturn in the economy.

According to Business Day, "SA’s trade deficit hit a record R17,4bn in January, swelled by plunging vehicle and precious metal exports as a global economic crisis hits demand."

For us with small businesses the knock-on effect will ripple down, so we need to work smarter.

Smart Marketing in a Downturn

Debbie Weil is one my online sources of inspiration and information. She recently wrote an excellent blogpost called Digital Cupcakes: Smart Marketing in a Downturn Whether you are Out of Work or Not.

Debbie Weil says: "Smart marketing in a recession is about building relationships. Most folks are not ready to buy - or hire. Everyone is ready to connect. That's the secret of social media marketing."

So for those of you who think you can still do all your business on the golf course or the "power breakfasts" - the playing field has changed. You need a solid online reputation to succeed in the market today.

You need to be able to connect with people online and establish a presence, and you need to be able to do it smartly.